Virtual Event: Barilla.


Hosting a virtual event can be a daunting task for even the most seasoned event producer. Virtual events have, for at least for the foreseeable future, become the new normal. They aren’t going away anytime soon. KM&A partnered with Barilla Pasta, who needed support for their quarterly sales meeting. They posed the challenge: “how can we virtually engage with our sales team but still make it entertaining?” Barilla had held one earlier in the year and faced technical challenges. Essentially, they were looking for assistance with creating a central theme and support to overcome their previous technical challenges.


We worked alongside Barilla to create an event theme and standard deck template. This template was used by all Barilla presenters and the event host to communicate need to know information. Once the Barilla team created the content, our team tidied it up and made it show ready. KM&A managed the run of show and technical requirements with our video production partner. Additionally, we also led some fun, interactive sessions to engage the audience including a “What Pasta are You?” quiz.


Our end goal when it comes to events is always the same: produce a high-quality and engaging event for attendees. The result: successful meeting! Over 75 people from across the country attended the event. We managed the show and were able to overcome their original challenges around running video and presentations over Microsoft Teams. Nothing can take place of an “in-person” event, but our team has the unique ability to produce and execute a great virtual event. A post-event survey was sent to attendees to garner event feedback and satisfaction.  Overall, attendees gave a 4.55 rating out of 5 for overall satisfaction of the event.


“I thought the meeting was very well planned and executed. The content was good, the pacing was great and there were nice interactive/entertaining events sprinkled in to avoid “lecture overload.” Great job!”

 “I thought the whole thing was basically flawless! For the amount of people and content, I’d give it a 10/10! Nice work!”